SEO Manager

As the SEO Manager for cardfactory, you'll be responsible for executing the organic search strategy. You'll work with agency partners, an in-house copywriter, and cross-functional stakeholders to create a comprehensive approach that includes content, technical SEO, Digital PR, and Local SEO. This role aims to boost organic visibility, drive traffic growth, and support the company's goal of becoming the UK's leading omnichannel retailer.

We operate smart working principles at cardfactory, combining some days working from our support centre in Wakefield (1 day a week) with days working remotely from home.

Main Responsibilities

• Creating, delivering, and managing SEO strategy for growth
• Measuring success with strategy creation, organic share of voice, traffic, and ROI
• Managing external partners and focus on deliverables, performance, and budget
• Coordinating with internal teams to implement SEO roadmap
• Overseeing Local SEO for online and store integration
• Conducting regular SEO audits for optimization
• Developing a reporting framework for leadership
• Directing on-page and off-page SEO initiatives
• Educating internal teams on SEO best practices
• Innovating and sharing SEO knowledge and enthusiasm

The Ideal Candidate

• Worked previously as an SEO Manager
• Significant experience with all aspects of SEO, including content, digital PR, technology and analysis.
• Strong understanding of the latest digital marketing trends and technologies
• Previous experience of managing 1 or more direct reports.
• Agency experience is advantageous but not essential.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively and confidently cross functionally

About The Company

cardfactory is the UK’s leading specialist retailer of greeting cards, dressings, and gifts with over one thousand stores across the UK and Ireland.  In 2020 we launched our exciting 5-year business strategy including our vision of becoming a true Omni-channel retailer.  This strategy sees significant investment into our colleagues across the business creating multiple opportunities to join a fast-paced environment and be part of our exciting journey.  

In return, we offer a wide range of benefits to support your physical, mental, and financial well-being.