Senior Direct Marketing Officer

Senior Direct Marketing Officer (Internally known as Senior Public Engagement Officer)

Permanent
35 hours per week
£35, 100 per annum
Home based (with regular team days at our office in London, approximately once per month)

Benefits include but not limited to:

• Flexible working hours: 8-4, 9-5, 10-6 or in between (to be agreed with your manager)
• 28 days holiday, excluding bank holidays and going up with length of service
• Enhanced maternity/paternity leave
• Employee pension - stakeholder pension scheme with company-matched employee contributions of up to 8%
• Free counselling service
• Opportunities to develop and widen your skills
• 2 days of paid volunteering time per annum to support another part of the organisation

About us:

The Children’s Society has been helping children and young people in this country for over 140 years. We deliver essential local services that provide safe, trusted support to children and young people during times of significant need. Young people in the UK are experiencing the most significant decline in well-being in over a generation. But we don’t believe it’s inevitable that children’s lives are getting harder every year and have a plan to turn this around. Our Major Appeal is the most ambitious investment in early help and mental health support we’ve ever made. This role is your chance to help lead that change.

Our Social Impact domain is built on shared values, diverse perspectives, and a flexible, people‑first approach. We work as one team, building strong relationships across the organisation to drive meaningful change for children and young people. With trust, wellbeing, and collaboration at the heart of how we work, you’ll join a culture that supports you to make a real and lasting difference, helping us move closer to our mission of improving the lives of children and young people.

About the role:
This role sits within our Social Impact Domain, and you’ll be a key member of our National Mobilisation (Individual Giving) Team, as we head towards the public launch of our Major Appeal. You’ll lead the development of communications across a range of channels, both online and offline, to help audiences better understand the challenges young people face. You’ll take ownership of projects from start to finish and commission insight work that supports the creation of compelling, youth‑centred campaigns. Through your efforts, you’ll inspire people to contribute their time, money, and voice to fund more impact for children and young people.

Key Skills and Competencies

The required skills and competencies for this role are:

• Multi-channel communication, especially mail and print – able to create and deliver content across digital and offline channels.
• Direct response marketing, especially email – experience delivering campaigns designed to drive measurable action.
• Project management – confidently leads campaigns from planning through to delivery.
• Written & digital communication – produces clear, engaging copy and audience focused messaging.
• Collaboration & people skills – works effectively with colleagues and builds positive relationships.
• Data & digital marketing literacy – uses insight and digital tools to guide decisions and improve performance.

It would also be an advantage if you have any of the following skills and competencies:

• External stakeholder management – able to coordinate and maintain productive agency or partner relationships.
• Supporter journey / campaign experience – familiarity with engagement campaigns such as mid value, doordrop or legacy.

Closing date: Midnight on Monday 30th March

Interviews: Week commencing 6th April and will be taking place via Teams.

The Children’s Society is committed to safeguarding and protection of the children and young people we work with. As such, our safer recruitment process includes a Basic or Enhanced DBS check, 2 years of references, and additional vetting checks relevant to the role. We have a comprehensive range of policies and procedures in place to promote safeguarding and safer working practices across all areas of our organisation.

In support of our commitment to diversity and inclusion, shortlisting is carried out on an anonymised basis. Personal details are hidden from the shortlisting panel, and candidates are referenced by a candidate number only. As part of this process, we ask that your CV is anonymised before submission - this means removing personal information such as your name, contact details, age, and any other identifying details.

AI tools can support your application but only when used appropriately. You’re welcome to use them to improve clarity, structure, and research. However, overuse or misuse (e.g. inventing experience or using AI during assessments) may lead to rejection at any stage. We want to hear the real you - authenticity matters.

IN