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Product Marketing Manager

Kiavi
Full-time
Remote
United States
$82,500 - $124,300 USD yearly
B2B Jobs

Kiavi is one of the largest private lenders to residential real estate investors (REIs) in the U.S. The company is on a mission to simplify access to capital for real estate investors, allowing them to scale their businesses and revitalize the U.S. housing stock. Since its rebranding from LendingHome in 2021, Kiavi has grown rapidly and has funded over $27 billion in loans. Kiavi focuses on offering fast, reliable, and data-driven lending solutions to help real estate investors build stronger communities across the country.

The Role
The Product Marketing Manager will play a crucial role in managing go-to-market (GTM) strategies for Kiavi’s lending products. This role involves working closely with cross-functional teams to ensure product positioning and messaging are aligned with market needs. You’ll focus on customer acquisition, market expansion, and building trust among existing customers. Your goal is to drive product growth while also nurturing the long-term relationship between Kiavi and its real estate investors.

Responsibilities

  • Develop product positioning and messaging that resonate with target audiences, particularly real estate investors.
  • Lead GTM strategy for new products and markets, creating multi-channel campaigns.
  • Work with content teams to create engaging materials (e.g., emails, sales collateral, webinars).
  • Track and analyze the performance of campaigns to optimize results.