Digital Marketing Specialist

Impactful Giving is looking for a Digital Marketing Specialist to join their team.

Please note: this role is only open to candidates who have lived and worked in India.

Overview:

• Freelance position: 3-month initial contract with potential for extension based on performance
• Language: English
• Location: Anywhere (Remote)
• Salary: based on experience
• Applications closing: until filled

Job Description

We are looking for an experienced Digital Marketing Specialist to join Impactful Giving’s team on a contract basis.

The ideal candidate will develop and implement comprehensive digital marketing strategies to increase website traffic, boost engagement, and ultimately help direct more donations to effective non-profit organisations across India.

It’s a great opportunity for someone interested in having an impact on some of the most pressing problems in India, such as Public Health, Animal Welfare and Climate Change.

This role is only open to candidates who have lived and worked in India.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy with focus on increasing
  website traffic and engagement
• Implement SEO best practices to improve organic search rankings
• Create and manage targeted social media campaigns across multiple platforms
• Design and oversee content marketing initiatives that align with our mission
• Set up Google Ads and optimise Google Analytics and other analytics tools to track
  performance
• Create monthly performance reports with actionable insights
• Collaborate with the team to ensure messaging consistency across all digital platforms
• Identify and pursue strategic partnerships with social media influencers across channels for collaboration and marketing opportunities
• Optimise the website built on Wix to enhance conversion rates and user experience as
  necessary.

Role Requirements

We are looking for someone who has:

• 3-5 years of proven digital marketing experience, preferably with non-profits or social impact organisations in India
• Demonstrated track record of successfully increasing website traffic and engagement
• Strong knowledge of SEO, SEM, social media marketing, and content marketing strategies
• Experience with Google Analytics, Google Ads, Google Search Console, SEO tools and social media advertising platforms
• Familiarity with email marketing tools and best practices
• Data-driven approach to marketing with strong analytical skills
• Excellent written and verbal communication skills in English
• Self-motivated with the ability to work independently and meet deadlines
• Interested in contributing to solving social and environmental problems in India

We understand that candidates have varying experiences, and it is unlikely that all aspects of the role description will be an exact match. Please don’t be deterred if that is the case – we’d love to hear from you if you connect with Impactful Giving’s mission and have relevant experience.

How to apply?

1. Here’s a summary of the application process:
   Send a CV and a portfolio highlighting your relevant experience to chetan@impactfulgiving.in
   1. The portfolio should briefly showcase
      • Digital marketing strategies you’ve led
      • SEO and Google Ads results
      • Social media campaigns and content samples
      • Reporting dashboards and key metrics
      • Any work with nonprofits or social impact campaigns
2. Applications will be evaluated on a rolling basis
3. Shortlisted candidates will be asked to complete a short task, which should not take more
   than 1 – 2 hrs
4. We will invite candidates selected based on task performance for an interview with
   Impactful Giving’s co-founders
5. The offer is rolled out to the successful applicant with a potential start date in June 25