Job Title SEO Content Specialist Job Description Summary Job Description The SEO Content Specialist will support Cushman & Wakefield’s global Digital Marketing, Communications & Research Technology organisation by driving organic visibility and advancing AI-driven content capabilities across our digital ecosystem. This role combines strategic content auditing, digital PR, and AI-enhanced optimization. You will partner closely with Global SEO, Digital Web, Content, PR/Communications and Research stakeholders to ensure our world-class insights are discoverable across 60+ markets. As the lead for content hygiene and authority, you will execute ongoing, deep-dive content audits to identify performance decay and topical gaps, ensuring our digital library remains high-performing and relevant. You will play a key role in maintaining global standards, repurposing complex research into media-friendly narratives, and developing AI-assisted workflows to scale our digital impact. This position offers unique exposure to enterprise digital strategy, AI content tooling, and brand-driven PR amplification for a candidate who understands the intersection of high-quality storytelling and modern search discovery.ontent tooling, technical web infrastructure, and brand-driven PR amplification. Responsibilities Execute comprehensive, ongoing content audits to identify performance decay, topical gaps, and opportunities for content consolidation or refreshing. Repurpose and optimise complex commercial real estate insights into formats suitable for media outreach, digital PR, and AI-driven platforms. Use AI tools to support content enhancements, idea generation and metadata creation. Assist in developing AI workflows for content optimisation and digital process automation. Maintain best practices for responsible usage of AI, ensuring all generated content meets brand standards and search engine quality guidelines. Support PR-driven digital amplification through SEO best practices. Identify opportunities where earned media and mentions can strengthen brand authority signals used by search engines and AI systems. Identify data-led story angles within research reports and proprietary insights to generate newsworthy coverage. Coordinate with Communications teams to optimise press releases, media coverage, and backlink acquisition. Monitor brand mentions, media sentiment, and digital authority signals Cross-Functional Collaboration. Repurpose existing thought leadership, research, and insights into formats suitable for media outreach, digital PR, and AI ingestion. Optimise repurposed content to improve discoverability across search engines and AI-powered platforms. Partner with content, PR, UX, and development teams to advance global organic strategy. Support SEO requests from regional stakeholders and provide detailed performance reporting and content insights. Assist with measurement dashboards, reporting, and performance insights. Required Qualifications & Background 4+ years of hands-on SEO experience specifically focused on content strategy, on-page optimisation, and digital PR. Proven track record of performing deep-dive content audits to drive organic growth and maintain site hygiene in an enterprise environment. Experience using AI tools for content optimisation, content generation, or workflow automation. Strong understanding of Digital PR and how backlinks, media signals, and brand mentions influence search engine and AI-powered results. Ability to translate complex B2B or real estate topics into clear, media-friendly narratives that capture audience attention. Expertise in using SEO platforms and digital performance analytics tools to inform content decisions. Ability to repurpose and position content for AI-driven platforms. Strong analytical skills and comfortable interpreting data. Excellent communication skills and ability to collaborate with global teams. Bachelor’s degree in Marketing, Communications, Digital Technology, or equivalent experience. Preferred Qualifications Experience working in an enterprise/global SEO environment Familiarity with Sitecore or enterprise CMS tools Understanding of AI-assisted workflows and optimization frameworks Experience in PR coordination or digital communications Familiarity with international SEO strategies and regional search engines Highly organized, detail-oriented, and proactive Strong communicator and collaborator Comfortable working in a fast-paced global environment Eager to explore new AI tools, methods, and SEO advancements Strong critical thinking and problem-solving skills Why Cushman & Wakefield Cushman & Wakefield is a global leader in commercial real estate, committed to innovation and modern digital excellence. As part of the Digital Marketing, Communications & Research Technology team, you will drive meaningful impact across our global brand, enhance visibility, and contribute to the evolution of AI-supported digital capabilities. You’ll work alongside a global network of specialists, leaders, and innovators dedicated to elevating C&W;’s digital presence and advancing the future of search. INCO: “Cushman & Wakefield” About Cushman & Wakefield Cushman & Wakefield (NYSE: CWK) is a global leader in real estate services, leveraging our specialized expertise to deliver innovative solutions and exceptional value to owners and occupiers. With 52,000 employees in nearly 400 offices across 60 countries, we are one of the largest firms in the industry, with more than 100 years of history. In 2023, we generated $9.5 billion in revenue from our core services. To learn more, visit www.careers.cushmanwakefield.com.