Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot.
The Role
As the Senior Paid Marketing Strategist, you’ll manage our paid acquisition strategy across platforms like Meta, LinkedIn, and Reddit, handling a six-figure monthly budget. Success in this role requires not only deep technical expertise in these platforms but also a comprehensive understanding of the broader digital ecosystem to fully leverage their potential. You’ll own the roadmap for our paid social efforts, from strategy to execution, collaborating with cross-functional teams to deliver on ambitious growth targets.
Responsibilities
• Lead and manage paid social channels, building and executing a clear strategy for customer acquisition and revenue growth.
• Collaborate across teams, particularly with influencer marketing, measurement, creative, and operations, to ensure an integrated approach to paid marketing.
• Develop full-funnel strategies that encompass both demand creation and demand capture tactics.
• Maintain a resilient attitude toward uncertainty, understanding that once a campaign is launched, its success lies in the users’ hands—and tracking performance might take time.
• Demonstrate strong problem-solving abilities, proactively seeking solutions when faced with challenges.
• Exhibit excellent communication skills, sharing insights in open forums and engaging in discussions about your work.
• Balance strategic thinking with hands-on execution.
Requirements
• 6+ years of experience in media buying and performance marketing, with a focus on paid social channels (e.g., Facebook Ads, LinkedIn Ads, YouTube, TikTok).
• Proven ability to manage six-figure budgets while delivering strong performance.
• Experience integrating influencer content into paid social strategies.
• Expertise in running end-to-end campaigns—from ideation to pitch, creative briefing, implementation, and performance measurement.
• Strong analytical skills, with the ability to interpret data, track performance, and communicate insights effectively.
• A creative mindset, driven by results but also the ability to think outside the box in crafting impactful campaigns.
• Solid understanding of digital measurement frameworks, including tagging, attribution, and incrementality.
Nice to Have
• Experience with ad servers and trafficking campaigns.
• Hands-on experience in SaaS or B2B lead-generation environments, particularly within Sales or Marketing Technology sectors.