Senior Learner Marketing Executive

About the job

Hi 👋 we’re Genio. We create beautifully simple learning tools that boost knowledge, skills, and confidence

• We’re a SaaS scale up and one of the fastest growing tech companies in the North.
• There’s 100+ of us around the UK with our HQ in Leeds.
• Our software is award-winning and used by 160,000 students at over 900 universities & colleges worldwide.
• We’re growing so we can achieve our mission to support 1 million students to become better learners by 2026.

Join Our Team as a Senior Learner Marketing Executive at Genio!

We’re looking for a creative and driven Senior Learner Marketing Executive to join our growing marketing team. In this role, you’ll lead from the front—bringing learner campaigns to life, building meaningful community engagement, and creating content that connects.

You’ll be responsible for turning strategy into action: running targeted campaigns that drive interest and adoption, managing our learner community, and helping students get the most out of Genio. If you’re someone who knows how to balance creativity with execution, and loves seeing your work make a real impact—this could be the role for you.

Meet the team:

Just some Marketing orphans who’ve found our family, especially when helping people learn, grow, and become more awesome learners!

We're thoughtful, resourceful problem-solvers, united in our quest to create something truly special. Get ready to be inspired by colleagues who are as brilliant as they are fun. If you've got that playful spark and a passion for lifelong learning, we're ready for you!

The team is led by Tate and works closely with Product Marketing, Customer Success and Sales.

What you’ll be doing: 🚀 Campaign Execution

• Plan and deliver learner marketing campaigns across email, social, and events.
• Collaborate with teams across marketing to keep campaigns running smoothly.
• Create learner-focused content to drive the success of B2B customers and new business efforts.

✨ Community Management & Content Creation

• Keep our learner community active and engaging day-to-day.
• Create useful, student-friendly content—think tutorials, templates, blog posts.
• Stay connected to learner conversations online and share insights with the team.

🤝 Ambassador Program Execution

• Run our Student Ambassador programme and support ambassadors on campus.
• Help them spread the word about Genio and share authentic user stories.
• Encourage and showcase great user-generated content.

About you: We’re looking for someone with:

• Solid experience planning and delivering multi-channel marketing campaigns.
• A hands-on approach and confidence managing projects from idea to execution.
• Strong copywriting and content creation skills, with a good eye for what engages learners.
• A natural flair for community engagement—someone who knows how to build relationships, not just audiences.
• Great collaboration skills—you’re comfortable working across teams and juggling priorities.
• Data-driven thinking—you know how to measure success and make improvements.
• A proactive mindset and genuine excitement for learner-focused marketing.

Preferable but not essential:

• Experience working in or with the education sector or student-facing products.
• Familiarity with ambassador programmes, volunteering programmes or peer-to-peer marketing.
• Confidence using tools like HubSpot, Canva, and community platforms.
• An understanding of B2B2C dynamics and how to engage end-users through partner organisations.
• Comfortable creating basic visuals, templates, or short-form video content including briefing the requests to external editors and/or creators.

💰Salary and benefits:£40,000 - £44,000 per annum

🏖️ 33 days annual leave (Inclusive of bank holidays)

🎄 3 gifted days off at Christmas

🎓 Generous individual learning and training allowance

⌚ Truly flexible hours to suit when you work best

💻 Full home working set up and beautiful collaborative office space

🌴 Nomad working policy with family travel insurance

🍼 Enhanced 26 weeks maternity and 4 weeks paternity (fully paid)

🤍 Health cash plan (from glasses to massages)

💸 6% employer pension contribution

🏢 Location: We have a beautiful office space in Leeds and we love it when we get together to collaborate in person. We have a beautiful office space in Leeds and we love it when we get together to collaborate in person.

Due to the collaborative nature of this role, we would expect the successful candidate to be in the office once a week, so please bear this in mind when submitting your application.

We will discuss ways of working with you at interview however if you have any questions before you apply please reach out to recruitment@Genio.co

💡 What to expect next: We’ll review your application and provide a response within 1 week. Even if it’s not the news you’d hoped for, we appreciate it’s good to know either way.

If we invite you to meet with us for interview, here’s an overview of what the process will look like:

• Screening interview with someone in our Recruitment team (30 minutes).
• First stage interview with the hiring manager and another Genio colleague (1 hour).
• Final stage interview which includes a 1 hour culture and values interview, plus a 30 minute task. You will be meeting with the hiring manager and one of the Executive Team.

Ahead of your interview you will receive a confirmation email outlining who you’ll be meeting and when, anything you’ll need to prepare in advance and any resources we think you might find helpful.

Here are a few further resources:

About Genio

Working at Genio Blog

The Genio Study Tool

Spotlight working at Genio as a CSM

💌 Not quite the right role for you however you’d love to be a part of Genio’s journey? Let’s connect! Reach out to recruitment@Genio.co and we’ll add you to our network, to keep you updated with any future opportunities we think you might be interested in.

📄 Applicant Privacy Notice We think it’s important that you understand how we use and handle your personal information, so here’s a link to our privacy notice. By submitting your application, you’re confirming that you’ve read and understood this notice.

About UsAt Genio we envision a world where every person has the tools and confidence to expand what’s possible through learning. We believe this happens when you equip, empower, and encourage learners with courses to develop study skills, and tools that put knowledge into action, unlocking better learning.

We think carefully about how people learn, and we're equally thoughtful about how we work. We seek meaningful impact at scale by helping individuals unlock more of their potential and by learning continuously ourselves.

If you're driven by empowering individuals to reach their full potential through learning, you could be exactly who we're looking for. Check out our live roles below.