Program Specialist, SEO

REI Co-op is united around discovering, building and celebrating better ways of working in this world, all so that folks can find and pursue a love of the outdoors. When you work for the co-op, you do your best work with the support to live your best life. And you play a part in shaping the future of the outdoors, for people and our planet.

Come join us on the SEO Team at REI where we optimize our websites for increased organic search traffic—millions of visits and billions of impressions per year. At REI, there’s no right way to do a wrong thing.

As an SEO Program Specialist, you’ll be responsible for supporting the Search Engine Optimization (SEO) Program to increase organic search traffic across our websites.

Responsibilities:

• Develops and synthesizes in-depth research based on SEO Program strategies set by the Program Manager & SEO Manager
• Develops metrics, dashboards, and reports to accurately represent SEO business results
• Monitors and uses data from third-party crawling tools to find opportunities for crawling, rendering, ranking, and indexing of REI's websites.
• Executes the SEO Program strategic plan with leadership from team management
• Reviews implementation of SEO requirements pre and post launch
• Monitors SEO traffic and provides insights to the SEO Program team
• Proactively stays at the forefront of the SEO industry and its constant changes through personal development, networking, and training

Required Qualifications:

• 1-3 years of experience in e-commerce, publisher, or related websites
• 1-3 years of experience in executing an SEO strategy at enterprise scale
• Proven track record of successful organic search optimization implementation
• Experience in Enterprise SEO tools like Botify, DeepCrawl/Lumar, Screaming Frog, SEMRush, BrightEdge, STAT, Google Search Console, and Bing Webmaster Tools.
• Experience with Google Analytics, Adobe Analytics, Tableau or related platform

Preferred Qualifications:

• A demonstrated background in front-end web technology including HTML, CSS, JavaScript
• Technical SEO skills include Schema.org markup, bot behavior monitoring, server log examination, and modifying robots.txt files. XML Sitemaps, canonical management, and server- vs. client-side rendering are also important.
• Bachelor’s degree or equivalent experience in Computer Science, Information Technology, Marketing or related field
• Exceptional proficiency in Word, Excel, and PowerPoint
• Experience with Agile Scrum or Kanban software development principles

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.