Retention Marketing Officer

At Guide Dogs, we help people with sight loss live the life they choose—and we’re looking for a passionate Retention Marketing Officer to help us do just that. In this role, you’ll be at the heart of our Committed Giving programme, managing a variety of direct marketing campaigns that inspire loyalty and deliver real value to our supporters.

You’ll lead the end-to-end delivery of campaigns across channels including direct mail, digital, email, social media and telemarketing. Working closely with our Marketing team, you’ll shape creative briefs, collaborate on compelling content, and ensure every campaign is delivered on time, within budget, and with measurable impact.

This is a role for someone who thrives on variety and innovation. You’ll take ownership of campaign budgets, reporting and forecasting, while also supporting post-campaign analysis to drive continuous improvement. You’ll be encouraged to explore new ways to enhance supporter experience and introduce fresh ideas that elevate our fundraising potential.

Collaboration is key, you’ll work with internal teams and external suppliers to ensure seamless delivery and compliance across all touchpoints. You’ll also play a vital role in coaching and supporting our Retention Executive, sharing your expertise and fostering best practice across the team.

If you’re a creative thinker with strong project management skills and a passion for making a difference, we’d love to hear from you.

No two people with sight loss are the same, and none of our people are either. So, we are proud to offer a range of person-centred benefits that can support each member of staff in ways that really mean something to them – and show them how much they mean to us. We offer a flexible benefits package, discounts and cashback scheme, a generous holiday allowance and matched contributory pension scheme to care for our people.

This role will be based on site at our Reading office, we support hybrid working arrangements, so you have flexibility to work in a way that’s best for you. You’ll be working 35 hours per week, worked 9am to 5pm, Monday to Friday, with a minimum of 2 days per week in office.