Our client's Privacy & Integrity Business Solutions marketing team is seeking an experienced Marketing Manager to join the team to support ongoing efforts on their Safety, Privacy & Integrity portfolio of solutions. This role will be responsible for developing global messaging, positioning and content to bring their innovative portfolio of solutions to market. Looking for someone who has experience with project management, copyediting, agency management, collateral development/maintenance, digital marketing and reporting.
The ideal candidate has a proven track record of marketing to business audiences as well as experience developing product marketing content and programs. In addition, they will be a creative storyteller who can bring technical products and insights to life for the client's advertisers. Excellence in communication, stakeholder management and simplifying our complex suite of solutions to resonate with our customers is required. This role is highly cross-functional and will work closely with Product Marketing, Communications, legal, web and other partner teams across the company.
$80 - $82 /hr
HIGH-LEVEL RESPONSIBILITIES
- Develop and launch core enablement materials for Safety, Privacy & Integrity solutions (e.g., positioning, messaging, enablement) to empower partners and marketing teams across audiences to scale the strategic thinking globally and drive product adoption.
- Establish close working relationships with product marketing POCs to ensure seamless and successful product and solution GTM launches.
- Collaborate with cross-functional partners (e.g. Comms, PMM, etc.) on opportunities to leverage and scale work via major marketing moments, campaigns and channels to reach relevant audiences.
- Ensure the right level of alignment, consistency and flexibility in approach across the organization to scale impact globally while meeting market needs.
- Maintain knowledge of marketing industry and safety, privacy and integrity topics.
- Support bi-annual GTM planning efforts with cross-functional teams.
DAY-TO-DAY RESPONSIBILIES
- Attend team and XFN meetings (working groups, GTM teams, etc.), representing voice for BSM and specific topics of coverage.
- Ensure project workback plans are being adhered to by XFN partners and agency partners.
- Track safety, privacy and integrity company announcements, and keep a general pulse on the industry.
- Review and provide feedback on copy and design.
- Manage comms, legal and brand approvals.
- Use customer and competitive insights to build out messaging frameworks including value prop, positioning, key messages and benefits.
- Maintain collateral, executing minor copy and design edits where possible, and engaging agency when more elaborate changes are required.
- Execute minor web updates or request and manage web development support for more major projects.
- Maintain team trackers to denote project statuses, track budgets, etc.
- Report on content engagement.
MINIMUM QUALIFICATIONS
- 7-10 years of experience in B2B marketing.
- Experience in developing strategy, product positioning, messaging, enablement and marketing programs, including product marketing, strategic planning, communications planning, or business strategy roles in marketing organizations or advertising agencies.
- Experience communicating complex technical information in a clear and concise manner and understand and interpret technical data and metrics.
- Problem-solving skills and experience thinking creatively.
- Communication skills, with experience communicating with executives across multiple functional areas.
- Analytical skills and demonstrated use of data to inform marketing decisions.
- Project management skills and experience working effectively with cross-functional teams.
- Experience working in a fast-paced, iterative environment.
- Demonstrated communication and presentation skills.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.