Marketing Automation Manager - Comms

As Marketing Automation Manager – Communications, you will lead the development and execution of BPP’s digital communication strategy, delivering targeted, data-driven messaging across the customer lifecycle.What if you read the description and don't meet every single requirement? We encourage you to apply anyway - we value diverse backgrounds and are committed to inclusivity! What you’ll be doingUsing Salesforce Marketing Cloud, you’ll design and manage automated journeys that enhance customer experience, drive engagement, and support business growth.This role is ideal for a strategic communicator with hands-on experience in marketing automation, audience segmentation, and lifecycle messaging. You’ll collaborate across teams to ensure communications are timely, relevant, and aligned with business goals.What we’re looking forTo be successful in this role you will need to have a proven track record in the following areas:Experience with Marketing Automation platforms such as Salesforce Marketing Cloud, Responsys, Marketo, or EmarsysStrong understanding of email marketing, lead generation, and inbound marketing best practicesBasic proficiency in HTML/CSSPassion for digital marketing and CRM innovationStrong problem-solving skills and creative thinkingExperience managing projects from concept to completionAbility to interpret and manipulate large datasetsHigh attention to detail, accuracy, and persistenceCommitment to thorough QA processes and efficient team resourcingBPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates. BPP Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.