Digital Marketing Officer

What you’ll do…

This is a fantastic opportunity to join a creative and data-driven digital marketing team to increase awareness of Forestry England and our work. In this role, you will be delivering first-class digital adverts, across multiple digital channels, to support Forestry England’s communication goals.

You will primarily focus on engaging our customers through inspiring digital paid advertising content. You will be developing compelling digital advertising content that encourages and inspires a love of the outdoors and a sense of adventure for all ages. You will work independently on in-house campaigns, as well as managing an external advertising agency on larger scale campaigns. Your role will be to ensure content meets user needs and drives conversions across the right digital channel – and at the right time.

Please see the job description below for more information and details about what we need from you.

Where you’ll work…

Hybrid working will be considered for this role, with a minimum of 1 day per week in the Forestry England national office in Bristol.

• Manage digital advertising production, budget, processes and strategy delivery
• Evaluate our paid digital marketing activity to ensure continuous improvement
• Support the planning of national marketing campaigns, communicating key information and strategic best practice for paid ads with stakeholders
• Manage and coordinate with an external advertising agency to ensure KPIs are met
• Allocate and track multiple paid media budgets across various channels and campaigns
• Build relationships and collaborate with others to champion digital team visibility and embed us as a success partner for the organisation
• Support Digital Marketing Manager with projects and campaigns, providing statistics and metrics
• Stay abreast of digital trends to ensure that activity complies with the relevant best practice guidelines and regulations
• Investigating and researching new ways of utilising digital marketing and suggesting and recommending new courses of action to ensure we maximise the potential of technologies and software updates

And any other tasks, reasonably requested by your line manager.

Essential professional and technical experience

• Experience of managing and evaluating digital advertising campaigns
• Experience of managing budgets
• Experience of managing an external agency
• Ability to prioritise and manage a varied workload while maintaining a high attention to detail
• Experience of writing digital copy

Qualifications

Desirable

• A degree in a related marketing or communications field
• CIM Level 6 Diploma or other Digital Marketing qualification
• Excellent written and verbal communication skills
• Experience of building and maintaining effective working relationships with internal colleagues, external partners and our customers

Desirable professional and technical experience

• Experience of training and communicating digital best practice
• Ability to advise staff to adopt best practice and deliver projects
• Understanding of the digital customer experience and user journey
• Digital budget phasing
• Willingness to maintain knowledge of new and emerging trends and how they contribute to the communications mix

We’ll assess you against these behaviours during the selection process:

• Seeing the Big Picture
• Communicating and Influencing
• Changing and Improving
• Managing a Quality Service

We’ll assess you against these technical skills during the selection process:

• to be confirmed.

Benefits… 

Alongside your salary, Forestry England contributes an average of 28.97% towards your pension. You will become a member of the Civil Service Defined Benefit Pension Scheme.

• 25 days holiday a year, raising by one day every year’s service, up to 30 days (pro-rated for part time employees) plus additional days off such as bank holidays.
• STaR is our employee benefits scheme offering discounts on everyday supermarket shopping, as well as other things such as hotel stays clothes, mobile phones, other electrical items, medical and car insurance, holidays, gym discounts, household bills, Headspace wellbeing app.
• free parking at Forestry England sites and free entry to our National Arboretums at Westonbirt and Bedgebury.
• a commitment to lifelong learning through career development. Forestry England will support your career development in a variety of ways, including continual professional development, support for individual learning plans and sponsored membership of professional bodies.

Read more about the benefits on the Forestry England website.

Job contact :

• Name :FC Recruitment Team
• Email :fcrecruitmentteam@forestryengland.uk

Recruitment team

• Email :fcrecruitmentteam@forestryengland.uk