About the Company:
reach52 is headquartered in Singapore and supports global partners through teams and partners currently in the Philippines, Indonesia, India, Kenya and South Africa. We build to scale, focusing on building a platform that can achieve social impact, commercial success, and transformative health outcomes. We build the future we want and the access to healthcare that the world needs. We take on challenges others don’t and play to win.
In India, we have acquired the commercial & social operation of a Swiss Multinational company, focusing on serving the under-served community in rural markets of India. Making a difference to patients has inspired every aspect of reach52 with affordable range of products in Anti-Infective, Pain, Gastro, Respiratory, Hematinic and NCD. In continuation to our mission of redesigning healthcare to reach 52% of the world without essential healthcare, we are hiring the below employees for our India business.
Designation: Asst. Manager/Manager - Marketing
Reporting To: Marketing Head
Industry Type: Pharmaceutical & Healthcare
Department: Marketing
Employment Type: Full Time
Location: Mumbai
Education: Science/Pharma Graduate preferably with MBA in Marketing
Experience Required: 3-5 years’ experience in marketing of which 1 year in sales is desirable.
Key Responsibilities:
1) Generating & prioritising new product ideas, preparing business cases, analysing market and competitor data, and handling creative aspects like branding;
2) Responsible for marketing planning by preparing product launch materials, coordinating launch meetings, training the sales force, and tracking initial product performance to ensure effective product marketing;
3) You will be responsible for brand performance review by gathering market insights, identifying key issues, and implementing action plans to maintain optimal brand performance, including conducting market research for brand positioning correction;
4) Conducting fieldwork to gather insights on product value, and collating product evidence gather campaign feedback, and develop region-specific strategies;
5) Analyze market trends, competitor activities, and customer needs within the branded generics market; and
6) Conceptualize and develop promotional inputs in line with the marketing campaigns for sales promotion.