Social Media Manager

About Origin

At Origin, we are more than coffee roasters; we’re storytellers and pioneers in speciality coffee. For 20 years, we’ve collaborated with some of the world’s most exceptional coffee producers, creating meaningful connections and memorable coffee experiences. With sustainability at the heart of everything we do, we’re proud to be a certified B-Corp and an award-winning leader in our field. Our passion extends beyond coffee to art, design, and community, making Origin synonymous with quality and creativity.

Purpose of the role

We seek a creative and strategic Social Media Manager to play a key role in building Origin’s reputation as a pioneer in the speciality coffee industry.

This role will be responsible for building and executing our social media strategy. You will oversee creating and delivering a best-in-class social experience, working collaboratively to achieve outstanding results.

This role will live and breathe all things Origin. You are obsessed with crafting exceptional content in a beautiful and premium way. From our producer relationships, sustainability journey, and incredible coffee to our award-winning coffee shops, education programme, and the 100 wholesale partners we love to celebrate, there is a rich seam of incredible stories to be shared and celebrated.

The Origin community sits at the heart of this role, and we are looking for someone deeply passionate and talented in fostering this and delivering an exceptional, distinctly Origin experience.

You’ll lead the voice of our brand on social media, driving engagement, awareness, and conversations through authentic and visually beautiful content.

Being tuned into the commercial priorities of the business and the brand itself is essential for this role. Understanding the part both elements play in helping us achieve our goals, the Social Media Manager ensures they understand the objectives of any project and stakeholders before getting to work.

Who You are

Skills & Experience

• You will have a strong affinity with Origin’s visual aesthetic and be able to reflect this consistently across every touchpoint of your work.
• An understanding and natural passion for the speciality coffee industry.
• Strong creative abilities, including photography, design, and video-editing skills to produce beautiful, engaging content.
• Proven experience in a Social Media Executive/Manager role and within premium lifestyle businesses.
• A passionate storyteller who aligns with the Origin brand and how we position ourselves to various audiences within our community.
• A strong understanding of how social media strategy aligns with business priorities and contributes to measurable growth.
• With a customer-first mindset and commercial acumen, you can think across different content streams and prioritise our omnichannel business.
• Ability to analyse performance metrics, generate insight-driven reports, and optimise content accordingly.
• Highly organised with exceptional project management and stakeholder management skills.
• Superior copywriting and communication skills, with excellent grammar and attention to detail.
• Proficiency in tools such as Meta Business Suite, Adobe, Figma, Canva, Lightroom, and video editing software.
• Experience mentoring or managing team members to deliver their best work.
• Available to work occasional evenings and weekends according to business activity.

Values & Mindset

• Motivated by excellence and inspired to achieve forward-thinking goals, you always strive to improve and deliver meaningful results.
• Passionate about delivering exceptional customer experiences, you naturally think from their perspective and consistently prioritise quality and connection.
• An authentic brand ambassador, you deeply align with Origin’s mission and values, embodying them in your daily work and inspiring others to do the same.
• Driven by purpose, you seek to contribute to something bigger than yourself and are excited to play a role in shaping the future of Origin.
• Adaptive and resilient, you embrace challenges with a solutions-focused mindset and learn from every experience.
• Curious and creative, you bring fresh perspectives and a willingness to explore new ideas, helping the brand remain relevant and innovative in a competitive landscape.
• As a champion of fairness, transparency, and collaboration, you create an inclusive environment where ideas thrive, and people feel empowered to achieve their best.