Senior SEO Manager
Mad Fish Digital
20 hours ago
Full-time
On-site
$84,000 - $95,000 USD yearly
Senior SEO Manager
Department: SEO
Employment Type: Full Time
Location: Portland, Oregon, USA
Reporting To: Associate Director of SEO
Compensation: $84,000 - $95,000 / year
Description
We’re looking for a Senior SEO Manager to lead enterprise organic growth programs across traditional search and modern discovery channels—including AI-powered SERPs, Google AI Overviews, and large language models (LLMs).
This is a strategy-first role. You'll own the full organic playbook for a portfolio of enterprise and high-growth clients: shaping the vision, building roadmaps, partnering with content and analytics teams, and guiding execution across every lever that moves organic performance. You'll be the trusted advisor in the room—translating SEO into business outcomes for senior marketing leaders and C-suite stakeholders.
Modern SEO isn't just rankings. It's sustainable visibility, authority, and influence across how people and machines discover information. We want someone who thinks holistically about that ecosystem—content strategy, audience and intent research, digital PR and authority-building, measurement, and yes, the technical foundation that makes it all work.
You'll also help level up the SEO team—mentoring teammates, defining best practices, and raising the bar across accounts.
Modern SEO isn't just rankings. It's sustainable visibility, authority, and influence across how people and machines discover information. We want someone who thinks holistically about that ecosystem—content strategy, audience and intent research, digital PR and authority-building, measurement, and yes, the technical foundation that makes it all work.
You'll also help level up the SEO team—mentoring teammates, defining best practices, and raising the bar across accounts.
What You'll Do
- Own end-to-end organic strategy for a portfolio of enterprise clients—from discovery and roadmap through execution, measurement, and storytelling
- Serve as the primary SEO lead and strategic advisor, confidently presenting to senior marketers and executive stakeholders
- Build integrated strategies that span:
- Content strategy, topical authority, and pillar/collection architecture
- Keyword and audience intent research tied to business KPIs
- Brand visibility and accuracy within LLM-driven discovery (ChatGPT, Gemini, Perplexity, etc.) and Google AI Overviews
- On-page optimization and conversion-minded content improvements
- A healthy technical foundation—site architecture, crawlability, indexation, Core Web Vitals, structured data
- Off-site authority, link strategy, and digital PR collaboration
- Prioritize tasks and strategies by balancing business impact, effort, and technical constraints
- Define and own measurement frameworks using GA4, Google Search Console, Looker Studio, and emerging AI visibility tools—then turn data into stories clients can act on
- Translate SEO requirements into clear direction for developers, content teams, and client stakeholders (you don't need to write the code, but you need to know what to ask for and why)
- Collaborate closely with Content, Paid Media, Analytics, and Client Success to integrate SEO into broader marketing strategy
- Mentor teammates and help shape how we execute SEO across the agency
Qualifications & Experience
- 5+ years of progressive SEO experience, ideally in an agency or enterprise environment
- A true generalist's toolkit: you can move fluidly between content strategy, keyword and audience research, on-page optimization, technical SEO, measurement, and authority-building
- Proven experience owning long-term, enterprise SEO strategies end-to-end
- Working knowledge of technical SEO—enough to diagnose issues, scope fixes, and guide developers with confidence (you don't need to be the one writing the implementation)
- Strong analytics and measurement chops (GA4, GSC, Looker Studio)
- Hands-on experience with tools like Screaming Frog, Ahrefs, Semrush, or similar
- Excellent client-facing communication skills and the ability to influence senior stakeholders
- Strong organizational skills and comfort juggling multiple priorities in a fast-paced environment
Nice to Have
- Experience optimizing for AI Overviews and LLM-driven discovery
- Ecommerce SEO experience (large catalogs, faceted navigation, feed-driven pages)
- Familiarity with CMS platforms like WordPress, Shopify, or headless setups
- Comfort experimenting with AI tools and automation to improve workflows and insight