Job Summary
The London Philharmonic Orchestra is seeking a Senior Marketing Manager (maternity cover) to support the work of its busy Marketing Department. The post-holder will play an active role in building audiences for the Orchestra’s live concerts, and oversee its digital and social media strategies.
Job Description
- In liaison with the Marketing & Communications Director, work on strategic marketing across the Orchestra’s London concerts, audience development and other projects
- Be responsible for the tactical marketing across the Orchestra’s London concerts, maintaining the necessary relationships with the Southbank Centre’s marketing department to facilitate this, with support from the Marketing Co-ordinator
- In liaison with the Marketing & Communications Director, manage the digital and social media strategy, and produce top level social media analysis and reporting
- Manage the social media schedule and support the Digital & Marketing Manager, Marketing Co-ordinator and Digital Creative with posting
- Manage the relationship with the Orchestra’s media agency, and oversee all paid digital marketing and digital campaign analysis
- Work with the Digital Creative, Digital & Marketing Manager and Marketing Co-ordinator on content planning
- Line manage the Marketing Co-ordinator and Digital & Marketing Manager, delegating as and when required
- Along with other members of the Marketing Department, support the Sales & Ticketing Manager in selling tickets and responding to public enquiries when needed
- Along with other staff members, cover for the Sales & Ticketing Manager in answering calls, during their periods of absence
- Attend LPO concerts on a rota basis to assist in Marketing, Front of House and Ticket Desk activities.
- Identify key reciprocal marketing opportunities and partnerships with other relevant arts organisations in London and beyond
- Manage the LPO’s merchandise including sales and stock analysis
- Work alongside the Sales & Ticketing Manager to identify potential ticket offer opportunities
- Co-ordinate season launches with the Southbank Centre
Job Requirements
- Passion for classical music
- Experience in putting together detailed and creative marketing campaigns
- Experience of direct marketing, digital marketing, social media marketing, advertising, print production and distribution, and reporting/analysis
- Accurate proof-reading skills
- Ability to write imaginative and tailored copy for offline and online marketing communications
- Ability to multitask and to meet multiple deadlines
- Strong team player
- Strong organisational skills
- Ability to work both independently and within a busy Marketing Department, and to manage, train and motivate other colleagues
- Excellent communication skills, including public-facing
- Strong conflict resolution skills
- Ability to multi-task and to remain calm in pressurised situations
- Proactive nature and drive to continually maximise the potential of Tessitura as a ticketing, fundraising and CRM system
- Accuracy and attention to detail
- Flexibility in relation to working hours