Senior Copywriter

Who We Are

Founded in 2017, SmartRent, Inc. (NYSE: SMRT) is the leading provider of smart home and property operations solutions for the rental housing industry.

We’re doing big things in the proptech world! SmartRent has been recognized as a winner of HousingWire’s Tech100 Real Estate awards in 2021, 2022, and 2023 for the most innovative tech company serving the mortgage and real estate industries; named on Deloitte’s 2023 Technology Fast 500™ list of fastest-growing companies —and we’re just getting started.

Job Description

As Senior Copywriter, you’ll play a key role as SmartRent’s go-to writer for creating copy that converts prospects into leads. Key responsibilities will include creating compelling content that helps to generate increased marketing qualified leads, building SmartRent’s sales pipeline. You’ll also serve as a trusted partner to SmartRent’s internal teams, collaborating on content needs that further the Company’s goals.

Responsibilities

• Turn data into stories that sell and generate qualified leads across multiple channels: Become the storytelling superhero who transforms dry data into marketing magic.
  
• You are the voice behind our SaaS and IoT solutions: Translate complex technological concepts into language so clear, even your non-tech-savvy parents will understand what we do.
• Work hand-in-hand with digital marketing, demand gen, design and product marketing teams: Be the secret sauce that ensures our messaging is so consistent, it could be mistaken for telepathy.
• Apply A/B testing and use data to make copy better: Become a data detective, using insights to continuously level up your content game.
• Create content that builds our brand authority and makes B2B audiences trust us: Develop content that doesn't just speak to our audience—it becomes the trusted advisor they can't live without.
• Manage multiple projects while meeting deadlines: Juggle projects with the grace of a circus performer and the precision of a Swiss watch.
  

Required Qualifications

• Bachelor's degree in Marketing, Communications, English, or related field— or equivalent work experience
• 7+ years of B2B copywriting experience, preferably with a focus on technology or SaaS
• Proven track record of creating high-converting marketing campaigns
• Strong portfolio demonstrating professional copywriting across multiple formats
• Deep understanding of marketing funnels and conversion optimization
• Solid grasp of B2B buyer journey and sales cycles
• Ability to transform positioning statements into compelling benefits
• Strong collaborative skills working across multiple teams
• Excellent project management skills with consistent deadline delivery
• Driven by results
• Experience in performance tracking