As our Product Lead, you'll own the entire pledge experience in its full width - from discovery to conversion to long-term engagement. You'll define what it means to be a 🔸 10% Pledger, what value the pledge provides, and how our product connects, engages, and inspires the community of pledgers and people considering making this commitment.
- Drive the vision, strategy, and execution for the 🔸 10% Pledge experience
- Define the value proposition that will help the pledge scale to millions of people
- Develop a product roadmap that enhances the pledge journey, focusing on activation, retention, and advocacy
- Shape concrete, actionable project pitches for the Build Team that solve real user problems
- Analyse user behavior, data and feedback to identify opportunities for improving pledge conversion and retention
- Drive experimentation to optimise the pledge funnel and experience
- Collaborate with the Marketing and Community & Partnerships teams to ensure a seamless journey from awareness to advocacy
- Think holistically about both digital and physical touchpoints in the pledge experience
Broader Product Leadership (30-40%)
You'll also be responsible for GWWC's broader digital ecosystem, consisting of our website, microtools like our How Rich Am I Calculator, our donation platform and more. Together with the Director of Tech you’ll play a key role in evolving our product processes and culture needed to support our ambitious growth plans.
- Provide product leadership for GWWC's website, donation platform, and other digital properties
- Establish product processes that enable data-driven decision making across the organisation
- Work with the Build Team to allocate resources effectively
- Gather input from GWWC's team and pledger community to inform product decisions
- Ensure our digital properties effectively communicate our mission and value proposition
- Identify and address critical gaps, overlaps and improvements in our broader product offerings, including but not limited to:
- Trial Pledge
- Company Pledge
- Bequest Tool
- Further Pledge
- Donation platform
- Help establish metrics and KPIs that align with our growth goals
Working With Our Team
You'll collaborate closely with:
- Max Klijnstra (Chief Growth Officer) - to shape and contribute the wider growth strategy, tactics and execution
- Fabio Kuhn (Director of Tech) and the Build Team - consisting of two full-stack engineers and a UI/UX designer
- Marketing Team - to align product strategy with growth initiatives and optimise the conversion funnel
- Community & Partnerships Team - to understand pledger needs and improve the pledge experience
- Sjir Hoeijmakers (CEO) - for alignment with organisational strategy and mission
You'll be joining an organisation at an exciting inflection point, with the opportunity to shape our product function from the ground up. Depending on your experience, you will own or have a significant influence on our product strategy and execution.
Here are some projects you might work on:
- Defining the problem space for a reimagined pledge journey, setting boundaries and highlighting key opportunities to inspire more people to pledge, improving both volume and conversion
- Framing a solution direction for a new dashboard view that gives pledgers insights into their giving history and its impact
- Outlining the core elements of new features that help pledgers track and celebrate their giving milestones
- Working with the Marketing team to improve the "How Rich Am I" calculator and make it a more effective onboarding tool for effective giving
- Conceptualising and developing new “micro-tools” like the “How Rich Am I” calculator to form new entry points into effective giving concepts
- Developing a comprehensive product strategy for scaling the 🔸10% Pledge, evolving the value proposition
- Establishing product processes and frameworks for the organisation.
What We're Looking For
Required Qualities
- Experience owning a product - you should have explicit product management experience, or related experience, like entrepreneurial, general management, or other examples of leading the building of something from point A to point B
- A strong product leader who can balance visionary thinking with tactical execution
- Ability to translate user research and data into clear product strategies and roadmaps
- Excellent communication and collaboration skills, with the ability to work effectively with both technical and non-technical team members
- Data-driven approach to decision making, with experience in growth experimentation
- You love enhancing your productivity with effective tools and are constantly finding new ways to increase your output and value by improving your work processes. You thoughtfully select the right tools—whether AI or otherwise—for each specific task.
- Proven ability to prioritise effectively in resource-constrained environments
- A strong understanding of and alignment with effective giving principles
- Passion for GWWC's mission and the 🔸 10% Pledge
- Strong alignment with GWWC’s team values and community values
Nice-to-Have Qualities
- Experience with non-profit or community-driven products
- Background in growing products from thousands to millions of users
- Understanding of behavior change and habit formation
- Experience with both digital and physical product experiences
- A personal commitment to effective giving (e.g., having taken the 🔸 10% Pledge yourself)
- Prior experience in mission-driven organisations
Experience Level
We are open to candidates with a range of experience levels. The most important factors are your ability to balance strategic vision with tactical execution, your ability to lead our product development effectively as we scale, and your excitement to build yourself.
- For more junior candidates: Strong execution skills and practical product management experience, with potential to develop strategic vision.
- For more senior candidates: Proven strategic leadership with a willingness to dive into details and execute on short-term objectives.
Working Hours and Remote Work
GWWC is a fully remote organisation, and this is a remote job. We welcome applicants with at least 4 hours of overlap with Central European Time (CET), to ensure effective collaboration with our existing team.
We employ a flexible schedule that works for you and your life. As an international team, we occasionally schedule meetings across time zones, but we're mindful of everyone's time boundaries. We focus on results rather than hours logged, and trust you to manage your workday in a way that allows you to do your best work while maintaining a healthy work-life balance.