Rickshaw Travel, a leader in crafting sustainable and experiential holidays worldwide, is seeking an enthusiastic and experienced Paid Media Marketing Specialist to join our dynamic Brighton-based team. This part-time role (2 days per week) offers the opportunity to shape our paid media strategy and drive outstanding results.
About You:
• Experience: Minimum 2 years in paid media marketing, either in an agency or in-house setting, with a strong track record in PPC and paid marketing.
• Skills: Strategic thinker confident in data-driven decision-making, with the ability to craft creative and engaging copy that stands out in a competitive market.
• Attributes: Organised, able to manage multiple projects, meet deadlines, and adapt to changing priorities. Exceptional communication skills for effective collaboration with cross-functional teams.
Key Responsibilities:
• Strategic Campaign Development: Plan and execute paid media strategies aligned with business objectives.
• Campaign Management: Create, manage, and optimise paid campaigns across search, display, and social platforms.
• Performance Analysis: Monitor and analyse campaign data, identifying trends, opportunities, and threats from competitors.
• Data-Driven Insights: Use analytics to inform strategies and present actionable recommendations to stakeholders.
• Ad Copywriting: Craft compelling ad copy that drives engagement in a competitive market.
• Budget Management: Manage budgets and bids to maximise campaign performance while meeting business goals.
• Industry Research & Development: Stay updated on the latest trends and innovations in search and PPC marketing.
Skills Required:
• Proven success in delivering impactful paid search campaigns that achieve key performance metrics.
• Advanced knowledge of Google Ads (Search, Display, PMax) and Microsoft Ads.
• Extensive experience with Google Ads Suite, Microsoft Ads, and Meta, including setup, optimisation, attribution, and reporting.
• Strong understanding of GA4 and Google Tag Manager.
• Digital Analytics: Proficient in tools like Power BI, Google Looker Studio, SEMrush, and Google Tag Manager.
• Desired Skills: Basic SEO knowledge to complement paid strategies; experience working in the travel industry or with travel brands preferred.
Benefits:
• Competitive starting salary of £35,000 – £40,000 pro-rata, depending on experience.
• Annual performance-based bonus.
• 25 days annual leave plus bank holidays, increasing over time.
• Private medical insurance (BUPA and Aviva).
• Comprehensive worldwide annual travel insurance.
• Employee Assistance Programme (EAP) scheme and access to mental health support.
• Opportunity to travel and work with our Dutch parent company.
• Friends and family discounts on our trips.
• Learning and development opportunities.
• An office in the newest workspace in Brighton with a regular social calendar.
• Cycle to Work scheme.
• Use of onsite gym.
• A flexible and supportive working environment.
• Regular socials and company get-togethers.