Marketing Manager

Hiring Location: India

Hours: 40 hours per week

Contract Type: Freelance

About the Role

We are hiring a Marketing Manager to own Lynx Educate’s marketing across content, growth, PR, and events.  
 
If you consider yourself a generalist marketer, who is excited by a full stack marketing role, this is for you.  
 
This role will be responsible for engaging and attracting learners on our learning platform through strong content & story telling.  
 
You’ll be elevating the Lynx CEO’s visibility in the social impact industry, while driving brand awareness and learnerengagement and growth.

This is a hands-on, full-stack marketing role ideal for someone who is both a strong content creator and an effective marketer capable of managing multiple campaigns, outreach, PR, and events.

Responsibilities

1. Marketing Campaigns & Operations

• Run email newsletter end-to-end.

• Create email sequences for engaging and acquiring new learners on the platform (promotion sequences, nurturing sequences, lifecycle sequences).

• Support sales with decks, PDFs, event collateral, and reports.

• Designing and optimising multi-touch lifecycle funnels

• Running warm-up sequences, trigger logic, segmentation

• Cohort analysis, drop-off analysis, and A/B testing

• Improving click-to-signup and activation rates

• Setting up and optimising WhatsApp, SMS, and push campaigns

2.  Social Media Management

• Manage and publish Lynx CEO’s LinkedIn content

• Manage and publish content on Lynx’s company page

• Run social calendar, scheduling, and analytics reporting

• Engage with the social media community from both accounts.

• Create content for LinkedIn Newsletter

3. PR, Media & Podcast Outreach

• Maintain podcast booking and workflow processes.

• Build ongoing relationships with journalists & media outlets

• Write press releases, speaker profiles, and media kits

4. Events, Speaking & Conferences

• Research and pitch Lynx CEO for social impact events, awards, panels.

• Prepare speaker abstracts, applications, and follow-ups

• Manage Lynx’s quarterly dinner event. Create registration page, social media promotions, guest coordination over emails, reminders, etc.