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Marketing Manager (6 months FTC)

ITV
11 hours ago
Full-time
On-site
London GB
Freelance Opportunities

Workplace: White City, London - 3 days a week in the office

The role

We are looking for an experienced Marketing Manager to join the ITV Studios Global Partnerships marketing team on a 6-month fixed-term contract.

This role will support a busy slate of priority scripted titles across catalogue, co-production and front catalogue activity, helping deliver world-class marketing campaigns and sales support materials that maximise international commercial impact.

The successful candidate will work across multiple high-profile projects simultaneously, partnering closely with sales, publicity, creative agencies, production teams and broadcaster partners to deliver best-in-class B2B marketing initiatives.

Main responsibilities

Campaign & Brand Management

  • Develop and deliver impactful international marketing campaigns for priority scripted titles across catalogue, co-production and front catalogue.
  • Create and manage marketing materials including key art, pitch decks, promos, sizzle reels, advertising and digital assets.
  • Write clear creative briefs and manage external agencies and suppliers through to delivery.
  • Support title launches, international screenings and market activity including LA Screenings, MIPCOM and other key sales events.
  • Ensure all campaign activity aligns with ITV Studios brand positioning and commercial priorities.

Catalogue & Commercial Opportunity Development

  • Support the identification and development of commercial opportunities across the ITV Studios catalogue, helping maximise the value of key brands and library titles.
  • Work collaboratively with sales and marketing teams to develop targeted campaigns that drive renewed interest and revenue opportunities across priority catalogue titles.
  • Identify opportunities to refresh, repackage and reposition catalogue content for international buyers and broadcasters.
  • Contribute to larger cross-title marketing initiatives designed to increase visibility, support strategic sales priorities and strengthen long-term brand value.

Sales & Commercial Support

  • Produce high-quality sales support materials tailored for buyers, co-production partners and broadcasters.
  • Manage fast-turnaround bespoke requests across multiple priority titles and territories.
  • Maintain strong awareness of title pipelines, launch timings and key commercial priorities.

Publicity & Talent Support

  • Support publicity activity for priority titles, including talent opportunities, press materials and launch support.
  • Coordinate with producers, talent representatives and broadcaster publicity teams where required.
  • Assist with screenings, events, junkets and international festival activity.

Markets & Events

  • Support the planning and delivery of marketing collateral for key international markets and festivals.
  • Work collaboratively across teams on presentations, stand visuals, brochures, screenings and event materials.
  • Help ensure all materials are delivered to a high creative standard and on schedule.

Stakeholder Management

  • Build strong working relationships across marketing, sales, production and external partners.
  • Regularly communicate campaign updates, priorities and launch activity to internal stakeholders.
  • Work collaboratively within a fast-paced team environment, helping manage competing priorities effectively.

Skills you’ll need (minimum criteria)

  • Proven experience in television, entertainment or media marketing.
  • Strong experience delivering integrated marketing campaigns and sales materials.
  • Excellent project management and organisational skills, with the ability to manage multiple priorities simultaneously.
  • Experience managing creative agencies and external suppliers.
  • Strong stakeholder management and communication skills.
  • Ability to work at pace while maintaining high creative and operational standards.
  • Experience across scripted content and international television markets is desirable.

Other things we’re looking for (key criteria)

  • Strong written and verbal communication skills
  • Highly organised, with excellent attention to detail
  • Confident, proactive team player with a positive, can-do approach