Marketing Coordinator

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Title

Marketing Coordinator

Reporting of the role

Executive Marketing Director

Overview Of The Job

We’re looking for a dynamic and detail-oriented Marketing Coordinator to join our team in NYC, reporting directly to the Executive Marketing Director. In this hybrid role, you’ll blend your strong graphic design skills with the precision of a marketing coordinator to help bring our brand to life across multiple channels.

You’ll support the execution of impactful marketing initiatives that drive brand awareness, engagement, and business growth. From content creation and social media planning to email marketing, campaign coordination, event logistics, and performance tracking, you’ll play a hands-on role in both the creative and operational sides of our marketing efforts. You’ll be an essential player in a collaborative team—supporting cross-functional projects, ensuring brand consistency, and keeping everything running smoothly behind the scenes. If you’re organized, creative, and eager to contribute to a fast-moving team, we’d love to hear from you.

3 Best Things About The Job

• Front-row seat to the creator economy: We’re a fast-paced, innovative team shaping the future of influencer marketing.
• Gain exposure to cross-functional teams and leadership to grow your skillset and career trajectory.
• Work in a supportive environment where you’ll help bring campaigns, events and storytelling to life.
  

Measures of success –

In the first few months, you would have:

• Get to know our brand inside and out — from tone of voice to visual identity and messaging guidelines.
• Learn the tools, workflows, and rhythms of our North America and Global marketing teams.
• Jump into campaign execution by supporting the launch of a seasonal or event-based marketing initiative.
• Use your design skills to create social media templates, event materials, and other creative assets that bring our brand to life.
  

Roles & Responsibilities:

• Partner with the Executive Marketing Director to activate a comprehensive marketing strategy aligned with company core focus.
• Create and maintain case studies, campaign showcases, and other content that spotlights our work—ensuring everything reflects our brand standards.
• Support the development and upkeep of the North America marketing calendar, assisting with ensuring timelines are maintained, and helping to design assets for cross-channel content planning.
• Coordinate logistics for events, conferences, and sponsorship activations—including travel coordination, calendar upkeep, scheduling meetings, building social assets, event support and producing recaps.
• Design and develop visual content for our website, blog, LinkedIn, and other owned channels, ensuring all creative output is on-brand and impactful.
• Support social media content planning, scheduling, and execution across LinkedIn, TikTok, and Instagram.
• Monitor social media performance, analyzing metrics, and sharing insights to inform content optimization and audience growth.
• Collaborate across departments—including sales, and strategy—to align marketing efforts and drive integrated initiatives.
• Track campaign and content performance metrics, generating reports and insights to guide strategy and improve outcomes.
• Use graphic design tools (e.g., Adobe Creative Suite) to produce high-quality marketing materials such as social media graphics, newsletter visuals, and event collateral.
  

What you will need:

• 2+ years of experience in marketing, and/or design (agency experience a plus)
• Excellent written and verbal communication skills
• Strong graphic design skills across Adobe Creative Suite (especially Illustrator, InDesign, Photoshop)
• Experience creating content for digital channels including blogs, social media, and case studies
• Strong organizational and project management skills, with attention to detail and timelines
• Comfortable communicating with senior stakeholders both internally and externally
• Experience tracking marketing metrics and reporting on campaign performance
• Ability to multitask and manage competing priorities across multiple projects and stakeholders
• Collaborative team player with the ability to build rapport across departments
• A good eye for branding, visual consistency, and creative storytelling
  

A few of our core benefits:

• Medical Benefits through Insperity
• Wellbeing support including EAP & Mental Health cover
• 401K with match opportunity
• 22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)
  

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.