Head of SEO

Company: On The Go Tours
Location: Manchester, UK
Reports to: Marketing Director
Position Type: Full-time
Salary: £50-60k depending on experience

About On the Go Tours

At On the Go Tours, we’re passionate about creating unforgettable travel experiences across 90+ destinations worldwide. As a fast-growing company selling multi-day travel experiences, we’re committed to helping curious travellers discover the world with ease, authenticity, and expertly planned itineraries.

We're now looking for a results-driven Head of SEO to take our organic search performance to the next level—driving global visibility, high-intent traffic, and direct bookings.

The Role

This is a senior leadership role for an experienced SEO strategist who knows how to turn search demand into profit. You’ll own the SEO roadmap end-to-end, with a particular focus on developing data-driven landing pages at scale, shaping our content strategy, and improving technical performance across our website.

You’ll work closely with product, development, and marketing teams to deliver measurable growth—alongside a long-term strategy to secure category leadership in travel search.

Key Responsibilities

Strategic SEO Ownership

• Lead and execute a global SEO strategy aligned with traffic, ranking, and revenue targets.
• Act as the senior voice of SEO across the business, educating stakeholders and shaping priorities.

Data-Driven Landing Page Growth

• Build scalable landing page frameworks powered by data and automation (e.g. destinations, itineraries, travel themes).
• Write clear and structured requirements for developers, ensuring SEO scalability is built into the CMS and codebase.
• Identify opportunities for new page creation based on search demand, competition, and commercial goals.

Content & Experience Strategy

• Build a long-term content strategy that positions On the Go Tours as the most trusted and useful resource for tour planning.
• Define SEO content briefs and frameworks for writers, editors, and external agencies.
• Oversee ongoing content optimisation: E-E-A-T, on-page improvements, internal linking, schema, etc.

Technical SEO & Site Performance

• ·Work with developers to deliver improvements across crawlability, speed, Core Web Vitals, indexation, structured data, and international SEO.
• Lead regular site audits and continuously improve site health across all devices and countries.

Measurement & Reporting

• Build dashboards, forecasts, and performance reviews for leadership.
• Own SEO reporting across rankings, traffic, conversions, and ROI.
• Champion a test-and-learn approach using data, experimentation, and insight.

What We’re Looking For

• 5+ years of hands-on SEO experience, ideally in e-commerce, travel, marketplace, or multi-market sites
• Experience working in-house responsible for strategy and execution
• Proven success building programmatic or data-rich landing pages that drove traffic & bookings
• Able to write detailed requirements and partner closely with developers
• Strong experience leading content strategies, keyword frameworks, and page-level optimisation
• A growth mindset: commercially driven, analytical, proactive, and experiment-oriented
• Ability to turn large datasets into actionable strategies
• Clear communicator who can influence senior teams and partner cross-functionally

Nice to Have

• Experience with international SEO and hreflang
• Travel or tourism industry experience
• Experience in site migrations
• Familiarity with AI-powered content workflows, schema automation, or CMS architecture
• Basic knowledge of SQL, Python, or data visualisation tools

Why Join Us

• Shape the SEO future of a global travel brand with huge runway for growth
• Work with a collaborative team that values data, initiative, and fresh thinking
• Access to real development resources—this is a build & scale role, not a maintenance role
• Be part of a company where curiosity, culture, and adventure are part of everyday life

Benefits:

• Competitive salary
• Up to 1-2 days working remotely.
• Opportunities for professional development and career growth.
• Collaborative and supportive work environment.
• Travel discounts and perks.
• 25 days holiday
• Employee Assistance Programme

If this sounds the right next role for you, please apply to us by sending your CV and a covering letter explaining why you are interested in our role to: recruitment@onthegotours.com

Job Types: Full-time, Permanent

Pay: £50,000.00-£60,000.00 per year

Benefits:

• Company pension

Work Location: Hybrid remote in Salford M3