Email Marketing Executive

Smol is looking for an Email Marketing Executive to join their team.

Email marketing is a key driver of our growth, and we’re looking for a motivated Email Marketing Executive to help build our retention and engagement strategy. This role is a fantastic opportunity to shape how we connect with our customers and grow lasting relationships.

In this role, you’ll report into the Email Marketing Manager and work closely with our brand and growth teams, gaining hands-on experience with the full cycle of email marketing – from campaign planning to analysis. If you have a sharp eye for detail, an analytical mindset, and a passion for building connections through email, we want to hear from you!

Responsibilities

As an Email Marketing Executive at smol, you will be responsible for the following:

• Assisting with the management of email campaigns, focusing on loyalty, upselling, new product launches, and brand-building initiatives.


• Creating and optimising automated campaigns with a strong focus on customer retention.


• Preparing copy, design, and data briefs to ensure all stakeholders are aligned so that campaigns run smoothly from start to finish.


• Being the first port of call for email marketing statistics, gathering key metrics and distributing them to relevant teams.


• Analysing email performance and consistently looking for ways to improve and optimise results.


• Coordinating the approval process for content, design, and final email assets, ensuring all elements meet brand guidelines and campaign objectives.

Role Requirements

We are looking for someone who has:

• A good understanding of email marketing principles, best practices, and performance metrics.


• Experience in email marketing, particularly with tools like Klaviyo or similar platforms, including building flows and complex segmentation (a bonus!).


• A commercial, analytical mindset, with a curiosity to explore data and drive improvements; Excel skills are a plus.


• Exceptional attention to detail and strong communication skills.


• Ability to multitask effectively in a fast-paced, startup environment.


• A balance of independence and teamwork skills, with ease in collaborating with design, marketing, and growth teams.


• Experience in D2C sectors, especially in subscriptions or consumer goods, would be ideal.


• Passion for startups and a genuine commitment to promoting eco-friendly, sustainable lifestyles.