Digital Fundraising Lead

The Humane League UK is hiring a Digital Fundraising Lead to join their team.

Overview:

• Full-time position
• Language: English
• Location: UK (Remote)
• Salary: £41,873 per year (or £46,061 for Inner London Weighting)
• Applications closing: 6th April

Job Description

As a Digital Fundraising Lead at The Humane League UK, you’ll develop and execute our digital fundraising strategy, utilising data to maximise acquisition, engagement, optimisation and conversion of our supporter base to grow our income.

By significantly increasing the number of regular givers, converting a higher percentage of non-givers to donors, and acquiring new supporters who can be converted into future donors, you can make sure that our work continues to have long-lasting impacts – ending cages for egg-laying hens, convincing corporates to commit to improving chicken welfare in their supply chains, challenging the Government over the use of fast-growing breeds of chicken, and working to secure the first legislation to protect farmed fish.

Responsibilities

As a Digital Fundrising Lead at The Humane League, you will be responsible for the following:

• Lead on developing and executing our digital fundraising strategy: working with our Digital Communications Manager to make sure it aligns with and feeds into our wider organisational digital strategy, as well as with the Head of Development to make sure it aligns with our wider fundraising strategy.
• Management of our new CRM: we are in the process of selecting a new CRM solution to support fundraising at THL UK. This role will initially take responsibility for getting this implemented and embedded in the organisation, and then take on the day-to-day management and responsibility of the CRM to make sure we utilise the platform to its full potential and resolve any challenges or issues.
• Coordinating our end of year fundraising appeal: our biggest of the year, working with our Digital Fundraiser to develop engaging content and communications, and with our Major Gifts Fundraiser and Head of Development to secure match funds and major gifts, to ensure we secure valuable income each year (this appeal raised over £100k in 2024). You’ll help set and track the targets and metrics for the campaign, and conduct post-campaign analysis to capture what we learn to inform our future activities.
• With a focus on acquisition, retention, and conversion, work with our Digital Communications Manager to map out and develop donor journeys as part of our wider supporter journeys, using technological solutions to ensure supporters are progressing effectively.
• Regularly assess and analyse supporter and donor data, using these insights to shape our strategy and activities. This includes monitoring engagement levels across various touch points, such as donating, volunteering, taking digital actions, or engaging with our communications, as well as evaluating segmentation and targeting of key audiences. Identify the data needed to inform decision-making and establish mechanisms to capture it effectively.
• Work with the Finance Operations Lead to make sure all supporter and donation data in our CRM is accurate, complete and up-to-date: this includes ensuring that Gift Aid claims are regularly made, donation data is regularly reconciled with our finance system, that we have a holistic picture of our supporters, and we have a regular programme of data cleansing in place.
• Ensure our donation processes are optimised: allowing us to minimise any possible friction on our donation pages and increase the percentage of those going on to make a donation. Ensuring that we have processes in place to capture abandoned baskets and failed payments, and any technical issues which could disrupt our ability to collect payments are monitored and resolved quickly, working with our technical partners or external experts where necessary.
• Oversee the development of any new donation pages or donor data collection forms: whether those are created in-house or by an external consult or agency.
• Make sure THL UK team members are getting what they need from our CRM and technical solutions. Ensuring that they are using systems correctly and consistently, to avoid poor practices which might result in bad data or sub-optimal functionality. Including access and user permissions, notifications and alerts for new donors and donations, training and support, and access to dashboards and reports needed to inform their work.
• Manage any external support required to optimise our CRM and technological solutions: including our CRM partner, payment processing partner and any additional consultants or third parties. Work with them to make sure any technical issues or significant architectural changes are addressed.
• Provide day-to-day support to our Digital Fundraiser: offering advice and guidance,  working with them on campaigns and communications to help us achieve the goals as set out in our digital fundraising strategy, including regular pushes for key income streams such as regular giving.
• Make sure we optimise any available budget to increase acquisition and conversion to help us achieve our strategic goals.
• Keep colleagues up-to-date on our digital fundraising plans and make sure those plans are fed into our organisation-wide planning tools.
• Look for opportunities for technology to enhance fundraising at THL UK, including use of AI.

In addition:

• Attending relevant events and conferences as necessary: whether to increase your learning, engage with peers in the animal protection or fundraising sectors, or to help raise our profile and support our wider fundraising efforts.
• Helping drive understanding of and engagement with fundraising across the organisation, with staff, volunteers and trustees: sharing updates through presentations, workshops, written communications, or other effective formats to keep the wider team informed on fundraising progress.
• Participating in team meetings including note-taking and facilitation.
• Help us make THL UK an inclusive workplace where employees and supporters are proud to be members of the movement
• Demonstrate commitment to creating a stronger and more effective animal protection movement through inclusion and belonging.  Recognising the need for all of us to do better for social justice on a personal and organisational level.
• Attending in-person team workshops several times a year.
• Performing any other duties assigned by the Head of Development.

Role Requirements

We are looking for someone with the following skills and experience:

Analytical:

You’re able to assess, analyse, segment and utilise data to inform decisions and enhance fundraising performance.

You bring a careful and systematic approach to organising work. You have a clear eye for detail because you understand the implications that errors can have. You are confident in handling data, interpreting the results and refining communications with the results.

Creative:

You are able to solve problems, both with logical reasoning and research, and by coming up with innovative solutions. You are someone that generates new creative ideas to maximise the efficiency, effectiveness and, ultimately, the success of the team. You seek out innovative and inspirational techniques, and value the creative input of your colleagues.

You understand and value data and the insights it brings. You can break information down into trends and share your findings for the whole team to benefit from. You use your creative and analytical skills to strengthen our communications and digital engagement.

As well as building your knowledge through internal analysis, your curiosity leads you to seek out sector innovations through research to keep abreast of trends. You thrive in an environment where you can test and evaluate innovations.

Initiative:

You are a self-starter that can work autonomously on a range of varied tasks and projects, with the ability to assess and initiate things independently.

You are proactive, innovative and highly resourceful, using your initiative to solve problems. You are not afraid to try new things and can take the lead without requiring support, specifically taking the lead on pushing forward our digital fundraising initiatives.

You think creatively, are able to identify new methods or processes to improve the working environment of the team, and look for opportunities or come up with ideas to improve our fundraising.

Organisation:

You are organised, disciplined and able to prioritise tasks and deliver results on time.

You use your time and energy effectively and efficiently in order to achieve the desired outcome. You’re confident setting and meeting objectives and deadlines, and able to prioritise effectively to keep projects on track.

You maintain focus across a range of tasks, can switch between tasks as needed, and keep track of tasks you’re not currently working on. You’re a planner and forward-thinker who is able to work to tight deadlines, and complete tasks in a timely manner.

You communicate well with other team members and keep others informed of any changes in plans.

Strategic:

You are able to think strategically about the most effective ways to improve our digital fundraising, setting plans and goals in place to help us progress.

You actively look at consequences, implications, interdependencies, and indirect effects, all in both the short and longer term, thinking about the wider context and longer term goals. You are able to think and act creatively in difficult situations, as well as question assumptions and challenge the norm.

Technology:

You utilise technological solutions to improve efficiency and supporter experiences, to help reduce mistakes and increase income.

You’ve demonstrated your ability to learn new applications quickly and independently and as a result you’re highly proficient using the software that’s essential for success in your role. You’re also able to teach others how to use software and maximise performance.

You stay up-to-date on the latest technological developments and how organisations can use them to improve performance, and look for opportunities for how technology can help improve fundraising performance.

How to apply?

To apply for this role, please fill in the application form.

Tagged as: Animal Welfare